SOUR PUNCH®CANDY KICKS OFF SUMMER WITH“EMBRACE YOUR PUNCH”TOUR

June is National Candy Month and to celebrate I am sharing some exciting news regarding Sour Punch® candy! 

Sour Punch® is one of America’s first sour candy brands, They are kicking off  summer 2018 with the "Embrace your Punch" Inaugural Tour and they are coming to Coney Island in Brooklyn, NY on Friday, June 29th. The event will be held at 1208 Surf Avenue from
6-10 pm. There will be an Instagram worthy themed Sour Punch®-exhibit, complimentary samples and some promotional swag. If you love candy, it is an event you don't want to miss. 

Check out the interview below with  Sour Punch® brand ambassador Kylie Martin. 

​How did the tour idea come about? 
The Sour Punch® brand wanted to reach its fans and exemplify its brand message, Embrace Your Punch. Embrace Your Punch is a message about self-love and recognizing and embracing the differences in each and every one of us. By accepting people for who they are, we could all help make a huge difference in the community. We thought the tour would be a great way to reach Sour Punch® candy lovers and introduce our brand message. At each stop, we get our fans engaged by handing out free candy, spinning a prize wheel to win great prizes, take a selfie on our photo wall, and write on our coloring wall how people embrace their differences.

It’s National Candy Month so what’s the most popular Sour Punch Flavor?
It’s a tie between Blue Raspberry and Strawberry!

How do you come up with new flavors? 
The Sour Punch® team looks at flavor trends within the food and beverage industry and tests different flavor blends internally. We also take our fans’ suggestions into consideration!

Tell us something fun about Sour Punch….
The Sour Punch® brand just launched a fun, exciting new product: Wild Bites Narwhal Shapes. These horned whales actually exist and are often referred to as the unicorn of the sea. The candy is shaped like these mysterious, arctic whales and comes in an assortment of 4 artic-themed flavor blends that are new to Sour Punch®. You can find the Narwhal Shapes at Target stores!